经典+创意两开花，上海国际电影节海报惊艳了！

什么样的电影节海报可以做到经典与创意俱佳？前几天，第22届上海国际电影节的海报给出了答案，让一众网友心服口服！

齐天大圣孙悟空的角色，从未远离过大家的视野。这一回，美猴王又出现在了第22届上海国际电影节的官方海报上。上周一，设计图一经放出，就成为网络热点。

The Monkey King, the legendary character from classic Chinese novel "Journey to the West", is never far from the public eye. Well, this time it's swung back into action as part of the official poster for the 22nd Shanghai International Film Festival (SIFF). The design was released last Monday and quickly became an online sensation.



此前，上海电影节的海报一直以“金爵”为主题，也是为了呼应电影节的金爵奖杯。当然，年复一年的金爵设计，也让不少人感到审美疲劳。

In previous years the SIFF poster was often based on the elements of a giant goblet, echoing the festival's Golden Goblet Awards – but the repetition induced an "aesthetic fatigue" among many observers. 
 


而这款新设计的海报，则让网友大赞是创意和深度的完美结合！

The new approach was greeted with glee on China's social media platforms, with praise for the design's clever mix of creativity and profundity.

据电影节官网介绍，第22届上海国际电影节委约著名海报设计师黄海创作的“创生万象，幕后为王”主题海报，主视觉灵感来源于上世纪60年代上海美术电影制片厂出品的影片《大闹天宫》。而孙悟空的经典形象，在中国文化中象征着勇气与忠诚。

The classic image of the Monkey King represents a spirit of bravery and loyalty in Chinese culture; It was encouraged by the movie "Havoc In Heaven" back in the 1960s, which has since influenced a great number of filmmakers. The poster also conveys a theme of "creative heroes behind the scenes," integrating SIFF's aim to always encourage, respect and promote the less glamorous jobs in the film industry.
 


海报的形象授权，也获得了上海美术电影制片厂的大力支持。设计师黄海在孙悟空的形态运用上充分展现了创意的力量。海报的色彩力图贴近和还原电影原作的视觉效果，拉开的水幕既是影片中经典场景的变形，又像电影节即将拉开的帷幕，而“22”届的字样则巧妙点缀出了主体形象的时代感。

如此惊艳亮相，网友感觉诚意满满！





  
那么，是什么样的高手，可以设计出这样的海报呢？

设计师黄海的名字你或许并不熟悉，不过他及团队的作品你肯定见到过！ 

You may not have heard of Huang Hai before, but you must have seen his work. The following posters represent just a fraction of his creations.



在黄海的作品中，中国传统文化是非常关键的元素，他也多次表示要从中国视角讲故事。

With Chinese traditional culture being a key element of his work, Huang often tells stories and shares world views from a Chinese perspective.

在英国电影杂志《Little White Lies》评选的2018年20佳电影海报中，黄海为《小偷家族》设计的中国版艺术海报高居首位，他为重映版《龙猫》设计的中国海报也进入了20强，位居第十名。

White Little Lies, an international film magazine based in London, named the posters for "Shoplifters" and "My Neighbor Totoro" among the best 20 film posters for 2018.




第22届上海国际电影节将于6月15日至24日举办。“美猴王”海报有没有让你对电影节更加期待呢？

综合来源：CGTN，观察者网，人民网，上海国际电影节官方网站